5 Low Budget (Free) Ways To Promote Your Blog

  1. Social media
    Social media is the easiest and fastest way to promote your blog content. You must have social sharing buttons on your blog so others can promote it, and you promote it on a social media channel where your niche is hanging out. Whether on Twitter, Facebook, Google Plus, or LinkedIn, social media is an easy marketing tool that all too easy and cheaply to do.
  2. Blog syndication
    There are plenty of places to syndicate your blog for free. See 12 places to submit your blog for free. You can also take a look at MyBlogGuest where you submit a blog and choose where it will be distributed.
  3. Newsletter
    If you don’t have a newsletter, you should start one. You can send them out for pennies. Where do you start? With friends and family of course and build it from there. I wouldn’t send it more than weekly. 
  4. Email signature
    This is your free billboard to market yourself. You send emails all day long, so why not make your email work for you? At a minimum you should have your social media channels in your signature, and why not also add your blog link? Or a link to a specific blog that was really, really, good? 
  5. Commenting
    Bloggers love other bloggers (it’s a friendly community). Chances are that if you reach out to another blogger leaving a thoughtful comment on their blog about something similar that you wrote, they’ll leave your blog link in the comments field increasing your chance for readership. You can also reach out to bloggers directly and see if they’re interested in your blog. 
What techniques do you use to promote your blog content? Take the poll! 
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.