5 Things NOT to do on Twitter

There are many articles and blogs out there that tell you how to act on social media, what to do and how to do it, and how to get more followers. However, there are also some things you can do on Twitter that are downright offensive, or  just rude and either way, they are sure ways to lose followers.

Before I get to the list I want to point out something that @PaulSutton mentioned in his blog the other day which is incomplete profiles are a sure way to get people to not follow you back. For example, if you follow me and you don’t have a profile, then how can I tell what you tweet about or if you are even interesting enough to follow back or even put on one of my lists? Fill it out already. It’s only 160 characters, not a novella. It’s not that hard.

  • Faux Following. Following people just so they will follow you back and then unfollowing them within a few days is a sure way to get a bad reputation. Seriously. And if you have that much time to track that then you have too much time on your hands. Get a life.
  • Bad Manners. Not thanking @mentions or return tweets (RT) is rude. It’s common courtesy to say thank you when someone gives you something. Surely your mother taught you better. Even a “late” thank you is better than not doing it at all.
  • Mass updating. Nothing is worse than seeing 10-20 updates from a person within minutes or seconds (in some cases). They clog your feed.  Hint:  space ’em out! If you choose not to do so well then congratulations, you just either got blocked or dumped on Twitter.
  • Selling via your profile. This is super annoying. Do not, and I repeat, DO NOT DM or @mention someone to sell them something. If you have a question and put it out there, that’s one thing. But to directly “cold tweet” anyone is obnoxious and presumptuous that they would give a hoot about your product. That’s not viral marketing, it’s annoying salesmanship.
  • To Tweet or not to Tweet. If you tweet too much about mundane things that go on in every second of your life, people will lose interest because you are clogging their feed with nonsense. If you don’t tweet enough, people will drop you because they’re not getting any info from you. It’s a tough balance, but there is one. Try to tweet 5-10 times per day. And again, no time for social media? Invest in a desktop tool if you think this is going to stress you out.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


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