In response to a LinkedIn Twitter Strategies Group discussion on my blog post about the 5 things you shouldn’t do on Twitter, I was asked what the 5 things were that you should do on Twitter. While I think there is already a plethora of information out there already on what to do, I’m happy to add my succinct list to that pot. Here they are:
- Update your bio . Say a little bit about yourself not just in your tweets, but in your bio. It’s your online business card. You have 160 characters to tell us what you like, who you are and what you like sharing. Don’t hold back.
- Practice active listening – Listen, respond and then converse with others. By becoming a better listener you understand the demand more of what people want to hear from you.
- Research. Do a search for common hash-tags on things that you frequently post about and then be sure to use them so that others can follow you too. Making up your own hash-tags is not always the best idea.
- Respect Mom. If you wouldn’t say it to your mother then don’t tweet it. Foul language & ranting is a huge turn-off. Also, say ‘thank you’ to others who re-tweet your content or who give you a shout out.
- Engage. Engage your constituents with polls, surveys, pictures, aggregated information, questions. People want to have conversations. Twitter was developed to answer the question “what are you up to?” and now it does so much more. Use it to your advantage.