Getting content to go viral is a marketer’s dream. It’s what makes a brand stand out and be remembered for months or years to come. Regardless of what your idea is, it needs to be simple, clear, credible, peak curiosity, and evoke emotion. Believe it or not, if you can draw people in with your simple, clear idea and evoke an emotion that makes them care about your content, they’ll inevitably want to share it.While it’s not as simple as it looks, there are some easy things you can do to increase your chances of your content going viral. Let’s examine them.
- Make it relate-able
People tend to share content that they can self-identify with which is why Facebook Stories is such a great advertising mechanism.
- Catchy titles
In order to draw the person in to your content you first have to motivate them from the get-go with your title. Titles should be eight (8) words or less and they need to evoke curiosity. Curiosity could be where they ask themselves a question based on your title or you peak their curiosity because they agree or disagree with what you have to say. In any case, you make them feel something when they read your title.
- Make it easy to share
If you don’t make it easy to share then it’s not going viral at all. Social sharing buttons are imperative to a blog’s viral appeal, for example. However, if the content is already on a social network like Facebook or YouTube then the chances are greater. And sometimes of course it’s easier to just ask, “If you liked this content, please consider sharing it.”
- Build a network of the right people
In order for content to go viral you need to build relationships with people who have a strong influence over others. Seek out people on Twitter who have a lot of followers and who care about your niche. For Facebook, consider tagging a company or person in a post.
- Diversify your assets
It’s important to understand which type of content your are promoting and which channels you are promoting it on. When it comes to single posts, saying the same thing on multiple channels is never a good idea. But when it comes to a campaign (think Old Spice Guy), that’s well worth spreading the love across ALL networks you are on to increase your chances of it going viral. Below this list is a chart by BlueGlass that illustrates 3 different types of content over 6 different verticals.