- You must love to write
- You must be passionate about a topic
- You must have the time to be consistent in your post frequency
- SEO (search engine optimization)
Perhaps the biggest reason for your company to have a blog is to have dynamic content. Most companies have static websites with the occasional quarterly promotion. That’s not enough to build web traffic or optimize your website for search engines.
A blog is a great way to introduce or promote new products and services. It’s also a great way to get feedback about your products and services which is invaluable to your ongoing business development.
Blog comments are a great way to engage directly with your consumer or prospect. And a great way to find out what’s on their mind and what they want or expect from your brand now and in the long run.
- Develop Trust
A blog gives your company a personality. It allows you to develop a persona that can build trust among your audience which will inspire word-of-mouth referrals and generate sales in the long run.
A blog is a great way to not only spread awareness about your products and services, but also about your mission and vision of the company. Your philosophy and values can be carried out in your blog easily. It allows you to target issues or topics with your key audience — and you can do it more than once, on more than one page.
- Building Community
Blogs create communities centered around like-minded individuals. This generates more referrals and more word-of-mouth for your brand and your products/services. And as I tell nonprofit clients, you can have the best idea or best cause in the world, but without a community, it’s worthless. (tweet this quote)
- Generate Sales
If all goes well and you’ve done your homework and have blogged consistently about a topic for a period of time then hopefully, new opportunities or sales will be generated.