How to Take Your Brand from the Bench to the Playing Field

As I stated a while back, the tutorials are no longer available and we are making slight changes to the website. That's because... I'm super excited to announce that my new book, Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business is now available on Amazon! It will be available in eBook in June and in Europe in July. But here's why I'm really excited. In addition to consulting for companies both large and small, I've also been teaching social media … [Read more...]

Why Newbies Should Ignore #FF on Twitter


 Today when I was going through my Twitter stream I clicked on someone who I thought was interesting. But before I follow anyone, I always  glance at their Twitter stream to see what they tweet about. I want make sure they are going to provide me valuable content. I noticed in this  person's feed that they had used #FF (Follow Friday) last week. I looked up at their follower count and noticed they were following 2000 people  and had around 1,600 followers. I knew why they put out a #FF, but I … [Read more...]

New Facebook Image Sizes 2014


As you know Facebook is slowly rolling out their new Facebook Pages for brands layout (one column vs. two column). It's very similar to your personal profile layout. However, since Facebook announced the forthcoming change, lots of marketers and business owners had questions about the new Facebook image sizes. The cover photo (851 x 315 pixels) has not changed. The profile photo (200 x 200 pixels and scales down to 167  x 167 px).  The tab (app) size is now 113 x 75 , but the old sizes … [Read more...]

3 Reasons Why You Shouldn’t Create LinkedIn Showcase Pages

Showcase Pages

As you may of heard, on April 14th LinkedIn's products and services feature will be going away on Company Pages.  Instead, they're encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little guy. In fact, I found it a bit disappointing that LinkedIn doesn't have a solution for the small business owner. Showcase Pages are great for big brands that have multiple business units or distinct … [Read more...]

The One Question You Forgot To Ask About Your Social Media Strategy

Taking Your Brand from the Bench to the Playing Field

You know you should be on social media. The marketing director came to you with "a strategy" and you think you have a game plan. But are you sure you are on the right social networks for your business? Often times many businesses overlook and neglect to ask the most important question when it comes to their social media strategy. Why am I on this social network? The answer shouldn't be: because my competitors are, or because everyone else is there. You really need to ask yourself what you hope … [Read more...]