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What Are The Key Elements In A Good Headshot?

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You have worked hard to craft your message on social media. You have created a personal brand that is compelling and complete. How do you make your headshot say all that in one image? There are several key elements to make that happen. Mood: Make sure the mood matches your message. Wardrobe: Have it match your message and usual work attire. Makeup: Yes. You should. Men and Women. Background: Neutral and not distracting. Attention to Details: Glasses Cleaned. Hair Trimmed. Jewelry … [Read more...]

3 Reasons To Give Up Blogging

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Recently I was accepted as a LinkedIn Influencer. Yippee. But what did that mean? Another place to submit yet another piece of content. Who has all of that time to write anyway? I love creating good, relevant content. I really do. But writing a blog for Social Strand, guest blogging, Tweeting, posting to Facebook, Google+, and Pinterest, SlideShare, and then writing a blog for LinkedIn? Phew, I'm exhausted just thinking about it. Not to mention doing client work. Who has time to write or read … [Read more...]

Do Your Blog Headlines Make People Click?

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The Content Marketing Institute has found in their research that effective headlines have one or more of the following things in common: Have 8 words or fewer (21% higher click-thru rate or CTR) Use questions to provoke thought Use lists with odd numbers rather than even numbers in the title (20% higher CTR) Use colons or hyphens indicating a subtitle (9% higher CTR) Use thumbnail pictures (27% higher CTR) But why eight words or less? Why odd numbers and not even numbers? All good … [Read more...]

Why You Struggle On Twitter

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In case you didn't read this post on LinkedIn...I recently read an article by Marcus Taylor that I really enjoyed. It was a case study about how Mashable, KISSmetrics, and Problogger reached millions of readers in less than two years. The article talked about the different blogging tactics each used. In a nutshell Mashable and KISSmetrics used a lot of infographics and Problogger posted evergreen content instead of news. All of them posted blog content like crazy in the first couple of years - … [Read more...]

Facebook Shakes Up Big Data Offering Anonymous Login

Facebook today announced a new way that users can log into applications anonymously.  You may have been weary in the past about hitting that blue Login with Facebook button in the past. But now, you'll be met with a dialogue box that allows you to choose line by line who you share your information with. This is a step in the right direction for privacy and security. However, the big data folks might be a bit upset. You see, in the past these applications owned by big business were able to gather … [Read more...]