Are your Social Media Promotions and Contests Legally Compliant?

Legal social media

Disclaimer: I am not a lawyer. If you plan on running a contest, promotion or lottery for yourself or brand, you should consult with your attorney. You have worked hard on creating and maintaining your social media presence but it's still not where you want it to be.  The numbers are there in terms of fans/followers but the engagement is not there -- no one is interacting with your posts.  The easy solution? Host a contest or a promotion. However, do you know if you are legally … [Read more...]

Twitter: To Follow or Not Follow

Do you have literally a minute? We're gathering ANONYMOUS feedback about why people choose to follow or not follow people and brands. The survey is 5 questions and takes less than a minute to complete. We'll share our results in an upcoming post. You can share the survey online with this link: https://www.surveymonkey.com/s/9KNXW2J Thank you! Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool. … [Read more...]

Email Subscriptions Gone Wrong

MediaPost

Email is still the most common way of digitally communicating with people and therefore your email list is gold. But email overwhelms some people. It can be daunting to come back from vacation and see over 100 emails in your Inbox. Yikes! And recently, in a newsletter I told you about an awesome new app I found that helps me manage my email (Unroll.me). However, despite my new found love for this app, it could never solve this problem I was about to encounter. Somehow, I signed up for … [Read more...]

Facebook Now Allows Brands to Edit Scheduled Posts

FBSchedule

We've all heard that Facebook tends to penalize your content in the news feed when you use a third-party application to schedule content such as HootSuite or Buffer. After all, it's not very social if you aren't there to respond to people who comment on your content right away. It all makes sense, but not many brands have the time and resources to dedicate to posting and waiting around to respond to engagement on the fly. Which is why tools like HootSuite, SproutSocial, Buffer, and others are so … [Read more...]

Ellen DeGeneres Breaks Twitter, Academy Apologizes

EllenDeGeneres_tweet

If you watched the #Oscars last night then you know that Ellen DeGeneres decided to have a little fun with Twitter. By tweeting an impromptu selfie photo of her and a bunch of A-List stars (Jared Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep Julia Roberts, Kevin Spacey, Brad Pitt, Lupita Nyongo, Angelina Jolie, Lupita's brother Peter, Bradley Cooper, and Ellen DeGeneres) and asking people to retweet it to see if it could get the most retweets ever, she SUCCEEDS!  And breaks Twitter -- … [Read more...]