Receive this book for FREE by registering for the Social Media Fundamentals class at AcademyX Computer Training center.

In this book you’ll learn step-by-step:

  • How to create a social media strategy
  • Best practices for Facebook Pages, Twitter for business, LinkedIn, YouTube, Pinterest, Google+, blogging, and more
  • How to create content that resonates with your audience
  • How to increase engagement with your brand
  • How to implement a content strategy
  • How to measure your ROI on your social channels

Taking Your Brand from the Bench to the Playing Field is like a social media classroom in a book and one that I use for teaching at San Francisco State University for their Social Media Certification program.


What others have to say:

SmallBizTrends Book Review, by John Blunden:

“I thoroughly enjoyed “Taking Your Brand From the Bench to the Playing Field,” and the inclusion of exercises at the end of each chapter should help the reader to create a viable social media campaign for his or her own business.

The book has also been written in such a way that is can serve as a reference book to be used whenever you are in need of further ideas to freshen-up or plan a new marketing campaign.”

On Twitter

@tracysestili is a social media specialist–her book is an invaluable resource for anyone marketing today. — Carol Cassara (@ccassara) April 21, 2014


“This book is clear, practical, and fun. [It] helped me understand what was important from a strategy perspective and provided practical information so I could apply it as I progressed. This book is a must read for anyone who wants social media to help their brand and business.”

Shelley Sweet, Author, and Founder of i4Process

“After reading this book I finally understand the business benefits of Facebook and Twitter. I walked away confident that I could navigate various social media platforms now that I understood the importance of a tailored strategy. My business will now have a voice in the conversation because I now know the language.”

Chip Finney, Entrepreneur, and Small Business Owner, Diga Brazil

Book Assets/Press

Press Release