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In this book you’ll learn step-by-step:

  • How to create a social media strategy
  • Best practices for Facebook Pages, Twitter for business, LinkedIn, YouTube, Pinterest, Google+, blogging, and more
  • How to create content that resonates with your audience
  • How to increase engagement with your brand
  • How to implement a content strategy
  • How to measure your ROI on your social channels

Taking Your Brand from the Bench to the Playing Field is like a social media classroom in a book and one that I use for teaching at San Francisco State University for their Social Media Certification program.

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