Can RSS Compete with Social Media?

RSS feeds allow you to push your content to your readers based on their own choice to receive it. Just about every one of the professional Premium WordPress themes out there includes everything you need to publish via RSS. The real question is whether or not it is worth it. It is worth it, but you may have to do a bit of work to compete with social media among your readership. Here are some things that you should keep in mind.

It’s Different

Oddly enough, a user’s RSS feed selection is quite a bit more personal than the personal profile they have on a social media site. This is a selection of content over which they have complete control and for which they don’t have to pay anything. Of course, social media sites don’t require you to put money up front to put up a profile and get a wall, but you do have to pay in terms of looking at advertisements and, as many users would tell you, having your time wasted with irrelevant material.

If you’re going to try to persuade people to pay attention to what becomes available on your RSS feed and to get away from your Facebook or other social media profiles, you have to make that content very useful. One way to do this is to make certain that everything you’re putting on your blog is useful. The great thing about this is that you don’t have to worry about meeting the standards of Facebook or any other social media site. You are in complete control over what you put out over your RSS feed.

It Fights Burnout

The next time you are on your social media profile, pay attention to how many posts that you skip and skim. You’re likely to find that it’s a lot of them. The same is true of other users and it applies to the content that you put on your feed.

Giving users the option of adding your RSS feed to their feed aggregator is a great way to get around social media burnout. When people settle down and read whatever comes across their RSS feeds, they’re generally paying attention and looking for interesting things to read without having to be bothered by the everyday problems of their Facebook friends or their friends on another social media site.

RSS feeds can be very useful tools for promoting your blog. They offer an alternative to social media that has its own advantages, but that also does have disadvantages. Consider using both.

About author
Olga Ionel is a creative writer at – a top provider of premium WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.

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