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Your Brand: How to Get Rid of Unwanted Search Engine Results

One of my favorite exercises when I teach branding and social media to students is to get them to Google themselves.  I always tell them to not only look at the URLs that are returned but also the images.  I also tell them that if they manage their brand well, then the first 30 results should be all about them, should be positive, and should be something that reinforces their brand promise. Often times, people write in to me and ask how they can remove a result that pops up either because … [Read more...]