5 Reasons Why You Should Market to Baby Boomers (45-65 year olds)

When I teach social media to students at San Francisco State or AcademyX or Hult International Business School, I always get the same "are you crazy?" look when I tell them 33% of Twitter is made up of 55 years and older. And, it's growing. Since 2012, that age bracket (55-64) has grown 79% on Twitter. However it's not just Twitter, ¬†Facebook and Google Plus are growing too, among older demographics. First, the people that are on Twitter that are in that age bracket aren't your grandmas, … [Read more...]