Content marketing is another one of those marketing buzzwords that I dislike, but a term that should not be ignored. It is essential to any business owner, big or small. Not to mention it is an essential ingredient in any marketing strategy. Without it, your service or product offering lack substance.
In fact, everything you put out on social media is a form of content marketing. Your content marketing strategy helps position you and your brand with your mission statement and corporate values. It should always deliver relevant, high-quality information that your customers can use right now.
When you think about it, content marketing is the food your brand needs to survive. Using this analogy I’ve put together 10 tips on how to ignite your content marketing strategy.
10 Tips to Ignite Your Content Marketing Strategy
Once you nail your strategy, head on over to Heidi Cohen’s blog and check out her 31 flavors of content you can offer. And, if you have a WordPress blog, download the Editorial Calendar plugin. That will allow you to manage all of your content right from your WordPress blog. I just downloaded it myself and I’m lovin’ it!