Dear Twitter, Thank You For Saving Personal Branding

Thank you Twitter for saving personal branding for all of those people who don’t know any better. For example, no one on LinkedIn knows what hashtags are or your SMS style abbreviations.  Yet, everyone is guilty of either accidentally or purposely linking your Twitter account to LinkedIn. As of Friday 6/29/12 you are no longer able to post your Tweets to LinkedIn from Twitter. You can still post a status updates on LinkedIn and have them post to Twitter, but not the other way around. This is the BEST branding news I have heard in a long time.

So often in the past I’ve seen people post their tweets to LinkedIn and I’ve wanted to cringe. I wanted to cringe because no matter how much I preach that LinkedIn and Twitter have two different audiences and that  different audiences deserve different messaging, people still were putting #LI or linking their LinkedIn account to their Twitter account.

Twitter was smart to make this move and they’ve also made a similar move with Facebook by tweaking the way usernames, hashtags, and photos are cross-posted from Twitter to Facebook. Now you can actually tag someone with “@” in front of their name as  and the tag will actually come up on Facebook. See the Mashable article on this here.

What do you think of this news? Do you think it was smart of Twitter? Are you disappointed in any way?


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.