Do you need a Smartphone App for your business?

You definitely need to make sure your website can be consumed on a mobile device, but that’s not what we’re talking about here. We’re talking about creating mobile apps. With mobile taking off in smartphones and tablets, you start to wonder, should you create a smartphone app for your business? Well, you’re not off the mark. In fact, comScore recently released a new report “2012 Mobile Future in Focus” and it showed that consumers are increasingly integrating mobile behaviors into their daily lives. It also showed that 5.2% of web traffic in the U.S. came from mobile phones. One of the key findings was that mobile apps experienced a surge in usage over mobile browser (search) use in both the U.S. and Europe. Among the fastest growing mobile app category was Health information (134% increase since the prior year). The largest mobile app categories were: General Reference (34.8M), followed by Classifieds (29.1M), then online retail (29.5M) — which incidentally scored an 87% increase since last year.


Whether or not your company needs a smartphone app should depend on if your demographic uses Smartphones. For example, in the U.S. male an female users were even, but in Europe, they had a slightly higher usage by males (55.7%) than females. And in both the U.S. and Europe, 25-34 year-olds represented the largest market share.

And if you do decide to develop a Smartphone app, you need to decide which OS platform you are going to develop it on. In both the U.S. and Europe, Android is the leading smartphone platform at 47.3% and 31.2%, respectively . Apple’s iOS comes in second in the U.S. (30%) and third in Europe (20.7%), and RIM, takes third in the U.S.  (16%) and fourth in Europe (9.4%). Symbian is the second largest in Europe at 29.9 percent.

Lastly, what will your app do?

Take a look at the mobile activity trends and see if your app will fit into one of them.

P.s. if you thought Google wasn’t going to rule the world, take a look at the leader in owned-apps across both iPhone and Android mobile apps.



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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.