Below are social media terms that every social media marketers needs to know. This is a work in progress. We will be adding to this list moving forward so be sure to bookmark it!
Glossary of Terms
API - Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar - graphical images that represent people. They can be a logo, image, or photo.
B2B - Business to Business, commonly used to describe the type of customers a company sells their products to.
B2C - Business to Consumer, commonly used to describe the type of customers a company sells their products to.
Blog - short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll - is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.
Content Marketing - ah, the new term for “blogging” or generating any kind of written or visual piece used to promote your business.
CPC - stands for cost-per-click and is also referred to as PPC (pay-per-click) and is used in regard to paid search marketing (digital advertising). Basically, you pay whatever price you set for every time someone clicks on your ad.
CPM - stands for cost per thousand impressions and is used in digital advertising. But it doesn’t mean they were unique impressions. It could have been 100 people saw the same ad 10 times.
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CSS- stands for custom style sheet and it’s HTML code that determines the look and feel of a website.
CTA - Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.
CTR - stands for click through rate. In other words, how many times did your content get clicked on when it was shown to your audience. (can be ad, news letter, blog, tweet, etc).
Feeds - are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
#FF - stands for “follow friday” and is used on Twitter by users who are recommending to their followers (the people that follow them) who they should follow. A typical follow friday shoutout looks like this: #FF these social media peeps @socialstrand @tracysestili @marismith @katgordon @heidicohen @pammktgnut - Tweet this
Freemium - a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.
Handle - otherwise known as your moniker and often referred to when talking about “Twitter handle” and is indicated by the “@” symbol followed by your moniker. (e.g. My name is Tracy Sestili, but my handle on Twitter is @tracysestili).
Hashtag - is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily
Hat Tip - often used on Twitter as an abbreviation of HT or h/t which simply is a public acknowledgment to someone for bringing content to the person’s attention.
iOS - is a mobile operating system developed by Apple.
Impressions- Impressions – the number of times a post, tweet, ad, etc was displayed.
Landing page - essentially is any web page that is linked to, typically referred to when doing digital ads or promotions online.
Meme - (rhymes with “team”) a term coined by Richard Dawkins to originally mean self replicating unit, an internet meme refers to something such as an idea or concept that has gone viral for no apparent reason being spread from person to person through social, email, or other technologies.
Metatags - are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website. For example, Twitter is a microblogging site.
Moblog - a blog or microblog published via a mobile device
News feed - is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.
OS - stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.
Permalink - A web address (URL) of a particular post within a blog or website
Plugin - is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast - video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post - text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience
Reach - is often confused with impressions, but it’s actually the number of unique people who saw it. Reach is often less than impressions because one person can see multiple impressions.
ROE- stands for “return on engagement.” Similar to return on investment (ROI), but because social media managers want to measure the level of engagement, they came up with a new term for it. You’re measuring comments, likes, RTs, brand mentions, etc.
ROI - an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS - stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.
SEM - Search engine marketing is a process to increase traffic from website or gaining visibility on search engines for your content or website.
SEO - Search Engine Optimization, used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update - commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the interenet.
SMO - Social media (or marketing) optimization, is the measure of social activity that attracts users to website content.
Social bookmarking - is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.
Splash page - splash page is the screen that appears on Flash sites, and is usually some kind of animation.
Squeeze page - often confused with landing page, it’s a web page that asks a user for their information such as email address and name in order to continue on to see additional content from that site or to receive a download or free gift. (Think of when you download a whitepaper or case study from a website – those pages are squeeze pages because they are squeezing you for information before they give you what you came for.)
Tweetchat - tweetchats are chats that occur on Twitter around a specific hashtag and occur at a rapid pace. They occur on a regular frequency, same time, every week.The best tool to use for this is Tweetchat.com. There are other tools out there, but this one I have found to be the best. There are tweetchats on every topic. Here’s a list by topic inspired by @merylkevans and added to Wikipedia here.
Widget - is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.