How to Bring MarketingCamp to Your City

In addition to attending SXSW, I’m also on the committee for MarketingCamp San Francisco. Last November I attended and spoke at MarketingCamp Silicon Valley and I loved it! It was different than other marketing conferences I had been to in the past, perhaps because it was an “unconference”.

What’s an unconference? In a nutshell, it’s a forum where the attendees decide the agenda and have conversations in a more participatory manner, rather than a boring presenter talking at you session after session. And the best part, they are free to the public.

MarketingCamp can be held in any city, anywhere around the world. All you need is a venue, people who want to learn, explore, and share, some sponsors, and volunteers. The agenda is determined by the attendees who submit topics. If you submit a topic, you own it and are responsible for leading that discussion (or finding someone who will). All topics are voted on by the registrants and the morning sessions are determined a few days prior to the event. The afternoon sessions are voted on by the attendees at the event and posted during lunch.

How can you host one in your city?

The easiest way to host one is to contact them directly at Paul, Dave, or Jonathan will  get back to you.  But the goals are simple:

  1. Get people to register (it’s free).
  2. Get attendees to submit topics and vote on them.
  3. Get sponsors.

What should you look for in a venue?

If you can find a big company to get behind it, then that will help with PR. But honestly, a venue that has multiple rooms or a space that can be sectioned off so that multiple sessions can go on simultaneously is what you’re looking for ideally.

How many volunteers do you need?

The more the merrier as life happens and sometimes you wind up with less volunteers than with what you started.  Ideally you’ll need teams for: PR, Social Media & Email, Logistics, Sponsorship, Web & Tech, and Volunteer.  By breaking it up into teams, you can make sure that everything is covered.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


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