How to Claim Your Name on Facebook

Facebook has a few rules that you should know about if you own a Facebook Fan page. If you are a writer and own a book or film page, or if you have a business or nonprofit page then you know that you can claim your URL name once you get to 25 “likes.” Keep in mind that naming conventions should be obvious, catchy, and short. If you can include your company name or the title of your book or movie then great. If not, then be creative when you shorten it so that other ¬†people can find it. Think about what they will search on to find your page. (Remember, it’s about them not you.).

You’ll be able to change your name up until 100 Likes then you are stuck with it and there is NO WAY to change it.

How-to Claim your URL name

  1. Go to
    Facebook User Name
  2. Click on Page Name and select your page from the pull-down. You’ll be presented with a box to the right to type in your chosen name. Click Check for Availability.
    Facebook User Name Check Availability
  3. If it’s available you’ll be presented with a warning sign to remember that:
    • You can’t change the username of [Your page name] once you set it. (up until 100 users)
    • You can’t transfer the ownership of a username to another party.
    • You can’t violate anyone elses trademark rights.
    • If you are acquiring a username to sell it in the future (squatting), you will lose it.
    • Usernames may be reclaimed for other unauthorized usages.
Now you can forward your new URL to friends and colleagues and remember it. Instead of:!/pages/Your-Current-Page-Name/107077840756It’ll be:
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. […] it easy. Make it easy for people to find you and remember you either by creating a vanity url after you have 25 fans or shortening it to: Great for printed materials such as […]