How to Convert a Facebook Personal Profile to a Fan Page

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful.  Before I dive into the few steps it takes to do this, see what you think (left):

So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

Anyway, enough of my rant, here’s how you do it:

1. Log into your personal Facebook account as normal

2. Go to your Account Settings and download your data to preserve your photos, links, posts, etc.  This preserves them on your computer in a .ZIP file, but there are only a few things that will transfer over when you migrate your page.

– All your confirmed friends and subscribers will be converted to people who like your new Page.

– Your profile pictures will be migrated to your new Page.

– Your username will become your Page’s Facebook web address.

To download your data, in Account settings, you should see something that looks like this. Download your data by clicking on the link.

3. This is the important step that’s missing, go to the Facebook migration tool. You should see a message like this:

4. Pick your page option and create your page (such as local business or place, artist, cause, etc). NOTE: This is where you can change the name of your page (like get rid of your maiden name or call it your company name.

5. Agree to the Terms and Conditions and then you will get a warning message:

6. When you’re sure – click Confirm and you are good to go.  NOTE: This is NOT REVERSIBLE. So be VERY sure.

This is great for businesses or CEO’s who have not made the leap yet to Facebook Fan pages


– You get new fans instantly

– You can utilize the Timeline feature to make a kick-ass impression on your customers/clients

– You didn’t lose touch with anyone

– You only have to manage one Facebook entity


– You just mashed your two worlds of business and personal

– You have to be careful how often you post business content so that your new fans won’t get annoyed and hide you or leave

– You will have to monitor your fan page a tad more closely to make sure extremely personal or sensitive information is not posted by your fans that you wouldn’t want posted

Well, what do you think? Was this useful? Will you try it?

Update 5/17/12: If you do this and decide you want to go back to your personal account, you can fill out this Facebook form:

Click here to give us feedback about our blog by taking a quick 3 question survey







Send to Kindle
About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. […] Pages February 22, 2012 By Tracy Sestili Leave a Comment When I published the post last week on how to convert your personal profile to a fan page, I got asked if you could merge a personal with a fan page? The answer is no. You also cannot merge […]