How To: Create LinkedIn Sponsored Updates

For small businesses and nonprofits, LinkedIn has given them a new way to reach more people with their message. LinkedIn has upped its game on advertising, competing with the likes of Twitter and Facebook. As we mentioned in an earlier post, at the end of July all Company pages now have the opportunity to advertise their content within the LinkedIn news feed via a Sponsored Update. LinkedIn Sponsored Updates work very similarly to Twitter’s Sponsored Tweets in terms of functionality and setting them up and appear in the news feed much like Facebook’s Sponsored Stories.

For a complete tutorial, see the video tutorial below or you can watch it on YouTube.

So what do you think, will you give them a try?

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


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