In this post we will provide you with a step-by-step guide on how to set up Google Authorship on your website or blog. Once you have done this, if you also have a Google+ profile, Google will be able to connect the two, which will allow them to authenticate the online content you have published. This is a great way to get it noticed in search results and can also help to increase your click-through-rate, particularly if you are a recognized authority on a given subject within your field.
Although there is no substantial evidence to prove that Authorship currently has any direct impact on website rankings, many site owners have reported a noticeable improvement in their own when content has been associated with a publisher using the Google Authorship mark-up.
This leads me to believe that in the not too distant future, Authorship will become one of the most important ranking metrics. Though it won’t replace Page Rank, it is likely to become every bit important as it, because it will allow Google to measure the trust of a site and determine its rankings based on social metrics taken from Google+.
Below are just some of the factors that Google could use are part of their Author Rank calculation:
How to Set Up Google Authorship
- If you don’t already have one, the first thing you need to do is set up a Google profile, which you can do here
- You will then be prompted to add a profile image to your account. Make sure this is a clear facial headshot as it will be what people will see when your thumbnail appears in the search results.
- Click Continue to Google+, click ‘Profile’, and then you will have the option to edit your profile.
- Click on the +1’s section, select the ‘Show this tab on your profile checkbox’ and click ‘Save’.
- Go to the ‘About’ section and click ‘Other Profiles’, then select ‘Add custom link’ which will then allow you to add labels and URLs for each of your other social media profiles, such as Twitter, Facebook and LinkedIn; remember to click ‘Save’ when done.
- You then have the option to complete the ‘About Me’ section, which allows you to provide details on your occupation, employment and other information that relates to your areas of expertise or interest. While these components are not required for Authorship markup, they can give a degree of integrity to an author, which will enable you to build your reputation as an authoritative source on the topics you cover.
- Make sure you have an email address on the same domain as your content. If you don’t, Google does have an alternative method for linking your content to your Google+ profile.
In the “About” section of your profile, add the email address which will allow Google to associate the account with your domain.
- Once you have added your email address, visit Google’s Authorship page, and submit your email address to Google.
- Now that you have verified your email address with your Google+ account, you should connect it to the website or websites for which you are a contributor.
- You now have to add the following snippet of code to your website or blog, you can either add this to the author box if you have a blog, which is good if there are multiple contributors or you can add it to the footer or header section of the site.
NOTE: Replace the https://plus.google.com/114608197134353755331 with your OWN Google + profile URL
- Once you have completed the previous steps you ,can check that the Authorship mark-up has been configured correctly by visiting the Structured Data Testing Tool here
Matthew Marley Social Media and SEO consultant based in Glasgow, Scotland with over 10 years experience in the digital sector. He works for one of Scotland’s leading digital agencies, The Zen Agency. You can read more of his stuff at his mmarley.com or connect with him on Twitter @matthewmarley