[Infographic] What Facebook Storybump and Last Actor Mean for Brands

Facebook claims they retired “EdgeRank” but not really. Maybe they retired the term, although they never really used it to begin with; it was something marketers made up to explain their news feed algorithm. But although the term may be “retired” the concept is not. Here’s an easy way of understanding what the new Facebook Storybump and Last Actor mean for you and your brand.


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. […] You might get more engagement, but it might knock you down in the news feed with Facebook’s new algorithm. […]