Many desktop tools that help you manage your online presence give you tools to send auto-responders on Twitter, more well known as DM (direct message). The original intent of the DM was to exchange personal information you didn’t want the whole world to see. But now, they have become inundated with marketing messages that are cold, impersonal, and sterile.
In my opinion there are 3 types of DM offenders:
- The Connector. These types send you their Facebook page or LinkedIn link to connect. If I want to connect with you on Facebook, LinkedIn, Google+ or any other network, believe me, I’ll find you.
- The Sycophant. “Thanking me for the follow” used to make me feel all warm and fuzzy inside until I started getting them from everyone and their mother. Suddenly, I don’t feel very special anymore.
- The Telemarketer. Hard selling me on your product or service is fine if you are offering me a coupon code or discount. But otherwise, just like I don’t want you cold calling me at home, I don’t want you to cold-DM me either. It’s impersonal, has no tone despite the exclamation points you use to emphasize your excitement and chances of me responding are slim.