Recently I put together for a client the reasons on why you should have a Company page on LinkedIn if they had already had a LinkedIn Group with about 100 members. They couldn’t understand the need to list their company/organization in the Company section of LinkedIn too. What benefit would they get?
First, it’s a billboard for your company and it’s free. If you have a company, nonprofit, small business, sole proprietorship, you should put your company on LinkedIn because it is free advertising and it will help in your website’s search engine optimization (SEO). Also, it’s a one time set up and doesn’t require a lot of maintenance moving forward.
You don’t necessarily need to start a group. I would first look out there and see if there are already groups that exist that you and your staff/board members can participate in the conversation and add value. Here’s a break down of what you get with the two.
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