In a recent local search study sponsored by 15miles and Localeze, conducted by comScore, the landscape of local search is changing with interactive media. From iyp (internet yellowpages) to local portal search (local results for when using a search engine), local search has become a necessity for small businesses.
The study observed several trends including how tablets and mobile are shaping not only local search but buying trends. With tablet owners being the highest local searchers and 86% of respondents made a purchase from their tablet-based local search. Mobile users indicated that the number one reason for using local search (and almost half use a mobile app of some sort), said they do so for a necessity of getting fast information on-the-go.
Social networks also play a role, with “social network local business search has increased 67 percent since 2010 and 35 percent of individuals that primarily use social networks for local search, do so on a daily basis. Also, local business searchers are heavily engaged with social local content through consumer reviews, with 45 percent of social network local business users submitting reviews online for local business.” (Local Search Study 2012)
Lastly, 58% of respondents said that they consider local search results to be more trustworthy than paid search results.
So why not get in the game? You already know to submit your business to Google Places, FourSquare and Yelp.
Here are 12 other places you can submit your local business for free:
- Judy’s book
- Patch.com (note: U.S. only and you need to enter in your zipcode then click search, then click on Directory, add your business on right)