New Twitter Search Helps Super Bowl Campaigns #BigGame

Just in time for Super Bowl XLVIII, Twitter rolls out a new search feature that lets you see: photos only, videos (all or Vine), news,  people, or everything.  You can further narrow it down to only see things from people you are following or everyone. And you can see just things around your location or everywhere in the world people are tweeting.

New Twitter Search

This is a great way for brands to see the amplification for any type of Twitter campaign by putting in their hashtag, brand name, or keyword.

This is a great new feature for Twitter. The only thing I’d like to see added would be analytics to accompany the search results (with pretty charts of course).

What do you think of the new search capabilities?



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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.