Every company or nonprofit has time to do marketing and that’s what social media is, except on a more personal level than a billboard or print ad. It allows you to make a connection with your customers and that promotes loyalty. Loyal customers equal staying power and they mean community.
The biggest complaint from customers and nonprofits is that we don’t have the time to maintain a social media presence. But you always have time to do some marketing, right? You always have time to answer a customer’s question, right? This is just another touch point for you to use to do those things. A great solution to save you time is by using a desktop tool. There are so many out there that are free or low-cost.
Why use a social media desktop tool? They allow you to:
- Schedule your posts/updates into the future so that you are not tied to your computer
- Most of them have mobile apps so you can post update on the fly from wherever you are
- Aggregate multiple social networks and update them all at the same time
- Find keyword based conversations and partake in meaningful conversations
What types of desktop tools do I like or recommend? It depends if you are a corporation or a nonprofit. For nonprofits, I like the freemium based model of HootSuite and also Thrive by SmallAct. For corporations I like TweetDeck, and also a paid version of HootSuite, and Ping.
Tune in Monday for 20 Facebook Facts that might make you consider creating a Facebook fan page for your business/nonprofit.