Social Media Predictions For 2013

Every Tuesday I post the Social Media Tips I’ve tweeted from the previous week but today, I decided to give you my social media predictions for 2013 and beyond, and let me tell you they are bold! I imagine that some of you may disagree with me, but…hear me out first, please.

Here they are:

10. Digg & Delicious will go bye-bye. I love Delicious and use it often.  I used to love Digg too, but they’ve both lost their pizzazz over the past year large in part due to Pinterest and I foresee it going downhill from here. I’ll miss Delicious the most though.  Sniff, sniff.

9. MySpace’s attempt to make a comeback in the music scene has potential. With Justin Timberlake and Napster founder Sean Parker behind it, no doubt it will launch with a bang. In fact you can sign up here.  And for a preview of what you are in store for, just check out the teaser video below:

8. Pinterest’s CEO Ben Silberman, will step down by the end of  2014
. I just don’t think Pinterest has it in them, nor to do they care enough to be the best social bookmarking site on the internet. Money is the root of all evil and the end of entrepreneurship. I think Ben will go try and invent the next big thing.

7. A new social network will pop-up dealing with personalized reviews. Personalized reviews seem to be all the rage. Just look at Google buying Zagat. They know what’s hot and what’s not. They know that people are tired of reading through countless reviews on Amazon not knowing which ones were paid vs. real reviews. They also know companies are tired of navigating Yelp. What’s better? Duh, getting reviews from people you know and already trust.

6. Facebook will roll out at least 3 privacy changes this year. I am betting that the first one will have to do with tagging given Randi Zuckerberg’s mishap over the recent holidays.

5. Google Plus will hit over 1Billion subscribers. Well, they already have over 400M users as of September 2012 and they are growing at a far more rapid pace than Facebook had in its early years. It has taken Facebook almost 8 years to get to a billion users, and Google Plus is at nearly half that in less than 2 years. Hmm, didn’t I say Google was going to win this war? Oh yeah, I’m pretty sure I say that in every blog that compares the two social media giants.

4. Facebook will start to charge for some select services. I know they announced the idea of charging people to send a message, but I bet they decide to charge people to subscribe to individuals. That seems like it might generate more revenue. After all, why on earth would I pay to message someone on Facebook when I can just email them. And if they are famous it seems silly that I’d pay for it given the fact that the celebrity themselves probably wouldn’t actually be answering me. Now, if they made it like LinkedIn’s In-Mail, where you pay for it and it’s 100% guaranteed to get a response or you are not charged, then maybe charging you to message someone might have some traction. But let’s be honest, has Facebook ever rolled out something impeccably well?

3. Facebook will lose its relevancy. Three years ago at a nonprofit event I was speaking at I said, “Facebook will become the AOL of social networks within 5 years.” I have two more years for that statement to come true. Why do I think that? Because now that it’s public, it has less of a fighting chance. Sure, over 1 billion people have Facebook accounts. But how many of them are fake accounts, how many of them are testing accounts, and how many of them are inactive? These are numbers we don’t see or have access to and it’s because if we did, you’d see how irrelevant Facebook is becoming on a personal level. Sure it’s great for business, but if the consume stops using it, just how useful is it?

2. Google will make a play to buy LinkedIn and integrate it into the Google Plus experience. When you think about it, it makes the most sense because Google is all about having a dashboard experience, a one-stop shop if you will. And they’ve already integrated your photos (Picasa), your reviews (Zagat),  and your videos (YouTube), it’s just a matter of time before they integrate your professional networking experience.

1. Twitter will roll out their own desktop and analytics tool in a freemium model. Honestly, this is the one thing that they are lacking. The ability to schedule your tweets and the ability to get real analytics. Either one of these rolled out on its own would be a huge plus for Twitter. Not to mention it sets them up well for when they get tired of all of the hoopla and decide to sell or go public, which should probably happen by 2015. And, need I mention that they need another revenue generator?? Oh, how I’d love to quit consulting and go work for Twitter full-time…

Well, what do you think? Agree or disagree with any of them? Let me know in the comments below.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.