Social Media Tip Tuesday, April 9, 2013

Social Media Tip TuesdayEvery Tuesday I curate my social media tips I tweeted over the past week. And without further ado, here they are:

  1. Less is more — tweets with <2 hashtags have 21% higher engagement than those >3#smtip
  2. Tweets with hashtags receive 2x’s more engagement than those without hashtags#smtip #socialmedia
  3. Tweets under 100 characters get 17% higher engagement than longer tweets. #smtip
  4. Social media metrics, there are two: 1) is it increasing brand awareness and 2) are sales increasing? If not, it’s bologna. #smtip
  5. Produce A Twitter Transcript after a live event to extend reach #smtip

Top blog last week: 10 Things B2B Can Talk About On Facebook & Twitter Besides Themselves

Today in history: In 1912, the Titanic leaves Queenstown, Ireland for New York, then 5 days later she started sinking and slipped completely beneath the surface on April 15th.

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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.