- Relate to individuals & engage individuals to show you care, & that you have stake in your brand. #smtip
- Don’t jump into a new social media platform without a strategy #smtip
- Provide the information users want, not the information you want to deliver. #smtip
- Social media makes reaching a broad audience easy, that’s not always the goal.Target your segments. #smtip
- Don’t build a content strategy w/o knowing who you’re trying to serve & what they really want/need from you.#smtip
Top blog last week: Mandarin Oriental’s Genius Social Cocktail
Today in history: In 1707, The Act of Union joined England and Scotland to form Great Britain.