Social Media Tip Tuesday, May 1, 2012

In case you missed it, here are my social media tips that I tweeted over the past week.

  1. Relate to individuals & engage individuals to show you care, & that you have stake in your brand. #smtip
  2. Don’t jump into a new social media platform without a strategy #smtip
  3. Provide the information users want, not the information you want to deliver. #smtip
  4. Social media makes reaching a broad audience easy, that’s not always the goal.Target your segments. #smtip
  5. Don’t build a content strategy w/o knowing who you’re trying to serve & what they really want/need from you.#smtip

Top blog last week: Mandarin Oriental’s Genius Social Cocktail

Today in history: In 1707, The Act of Union joined England and Scotland to form Great Britain.


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.