Social Media Tip Tuesday, May 22, 2012

In case you missed it on Twitter, here are my social media tips for the past week.

  1. 17% of Americans change their address annually,make sure u verify ur customer database on a reg basis #smtip
  2. Most bounced emails are the result of syntax errors like misspellings or typos. Cleanse ur list monthly. #smtip
  3. Measure the entire series of events that drove the customer to purchase, not just the last touch #smtip
  4. Including the word “exclusive” in email subject lines boosts open rates by 14% #smtip #marketing
  5. Make it clear why a customer is seeing a specific action or recommendation. #smtip

Top blog last week: Should you accept LinkedIn requests from people you don’t know?

Today in history: What was to become the Public Broadcasting System’s longest-running children’s program, “Mister Rogers’ Neighborhood”, debuted on this day.

Send to Kindle
About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.