So, typically the Tuesday blog is a recap of my social media tips from Twitter using the hashtag #smtip. But this week I decided to give you some of the juicy tips I got from BlogHer ’13 this past weekend. And I’ll put my #smtips in next Tuesday’s blog.
But before we dive into that, I want to give away some of the awesome swag I got at BlogHer on my Facebook page this week. So pop on over there and check it out.
- You can change your Facebook vanity URL a second time if you can provide Facebook with proof that you legally changed your company name. (I’m unable to find the submit link for this, but a woman in the audience of my panel said she just had a client do it recently and it only took about a week for Facebook to grant the request. So definitely worth looking into if this applies to you.)
- On sponsored blog posts (where you get something of value for blogging about a brand), be sure to add ‘no follow’ links back to the brand.
- When running a contest limit the barrier to entry by asking for minimal information.
- Invest in an auto-responder email for people who sign up for your email list or blog. It adds personalization and let’s them know what to expect from you moving forward.
- You cannot write promoted posts (or any content) on a WordPress.com blog. It’s against the rules.
- Identify influential bloggers on Twitter and put them in a Twitter list.
- Stack the deck on a video contest because no one wants to be first.
- Guy Kawasaki is a huge fan of the Replies & More Google Plus plugin extension.
- Put as many descriptive keywords in your YouTube vide description as you possibly can, this will help with search.
- Make sure the keyword of your niche is in the name of your blog.
Top blog last week: How to Say More with Less on Twitter
Today in history: In 1956, The phrase “In God We Trust” was adopted as the U.S. national motto.