I work with a lot of nonprofits and have even created my own NPO. As a result, I’ve done a lot of research on online fundraising techniques where you get the biggest bang for your buck. Because there are so many different ways to raise money online, I thought I’d break it down a bit.
Razoo says that over 30% of folks who came to Razoo through email wound up donating. They also state that users of Facebook and YouTube give donations of 6.92% and 6.76%, respectively. Following are users from Twitter at 3.19% and StumbleUpon at 0.08%. Plus, users of MAC OS give on average of $126 with the iPad being the device they give on the most. In fact all Apple users are more generous than PC or Android users (and this I find ironic given that Steve Jobs didn’t really believe in charity).
But aside from Facebook, Twitter, and YouTube, where else can you have a presence online that will pay off for you and your organization? There’s always good old fashioned email, but here are some other tools I like:
- Brownpapertickets.com – great for ticketing events. Here’s their pricing.
- Eventbrite.com – great for ticketing events. Also provides widget you can embed on your event page. Here is their pricing.
- Active.com – great for sporting events. Free listing. Nonprofit rate.
- Square – get the credit card reader for free and attach to your iPhone, iPad or Android so that you can take in-person payments at your events. (2.75% transaction fee). The device is free.
Raising funds online:
- SwipeGood – rounding up purchases on your supporter’s credit card to donate to your organization
- iGive – Shopping online to support your charity, a great Holiday newsletter addition
- GoodSearch – Surfing the web to support your charity
- EveryClick – Surfing the web to support your charity (U.K. only)
- GoodShop – Shopping the web to support your charity (subsidiary of GoodSearch)
- Causes – donations, donating birthdays, etc., all on Facebook platform
- GoFundMe – create personal fundraising websites for individuals (your supporters), groups or organizations. But they do charge 5% for every donation.
- CauseCast – provides an online solution for companies to manage employees volunteer, donations and gift matching activities.
- eBay GivingWorks – Register your nonprofit to benefit from others selling on eBay
- ChipIn – a widget that let’s your supporters raise money for your organization
- RT2Give – Tweets that get RT through this app receive donations to your organization. Fees apply.
- SocialVibe – your supporters earn micro-donations from big brands, although not super clear on how nonprofits can sign up.
- GivingImpact – share your goals and your impact with your supporters. Fees are $30/mo + $1 for each donation that is greater than $20.
- Razoo – Offers email & social media fundraising tools, plus only a 2.9% transaction charge (that’s it). Plus iPhone app that lets admins monitor, post updates, & thank your donors.
- FreeRaiser – Create small goals, get them funded
- YourCause – Have your constituents create their own fundraising pages, organize volunteers, create donor match programs for employees – a one stop shop.