Start-Ups: The One Social Media Tool You Need When Launching Your Business

Your email list might be your bread and butter when it comes to marketing, but if you don’t have a good website to point them to, then you’re not going to close any deals. From design to functionality, your website tells the story of your brand. Your URL should be memorable, short, and easy to rattle off the tongue in a 15 second  elevator ride.  It’s almost second nature that once you come up with a name for your company, you go out and snag the URL for it. Now you might not have your social media strategy thought through at first, but you’re going to want to have some sort of social presence. So why not save yourself a lot of grief by going and claiming your company name URL on all of the social networks that are out there. It will not only save you grief of it being snatched up by someone else with a similar name, it will also prevent you from being the victim of social hackers impersonating your brand. (Remember Qwikster from Netflix?)

Easily and quickly search over 550 popular social networks, over 150 domain names, and the entire USPTO Trademark Database to instantly secure your brand on the internet.


KnowEm allows you to check for the use of your brand, product, personal name or username instantly before someone else does.

Just type in your name in the search box and voila! It returns most popular, then all social media sites, domains, and trademarks.




The best part? If you’re too busy, they’ll do it for you — for a price of course, from bio to photo to URL. This tool allows you to see what networks you might be missing out on as well.  Check it out. To search is totally free and it’s free if you want to do it yourself. But if you don’t have time, you always have the option of paying someone to do it for you.


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.