How to Launch a Press Release on a Budget

If you need more traffic to your website, generating a press release will often give that to you. However, it needs to be timely, newsworthy and have a good hook if you expect it to be read and shared by others, particularly the media. Good items to issue a press release on are: a new product/release of something, a grant or award, a new partnership, an landmark issue/decision that impacts your organization. It also needs to be marketed, in which you can use social media to help you do this and … [Read more...]