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How to Write Evergreen Content

A couple of weeks ago I was teaching a class and came out with the term, "evergreen content." Then I gazed around the room and noticed a few sets of eyes glazed over and realized, not everyone knows what I mean when I say "evergreen content" so I thought I'd take a moment to explain what it is, why it's good, and how to write it. What is evergreen content? It's content that is always relevant to your industry or niche.  It retains its value long after it is published, for years and years … [Read more...]