Would You Engage In Social Media If You Had To Pay? Google Thinks You Might

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A few weeks ago I started a Twitter campaign for a large B2B client and some of the feedback that came in were negative comments - not around the brand or the product, but around the ads. People were leaving negative mentions on Twitter and threatening to block or mark the company's Twitter account as spam. This made me laugh because it's not like Twitter ads are going away. Then, another incident happened. Last week's article on how to claim your Google Plus custom URL for your business, … [Read more...]