How To Make Your Content Relevant In Social Media

Everyone knows that in order to be relevant, you need to be social. Being relevant is the one thing that companies seem to struggle with most and it's one of the highest values in social currency. It's not impossible to do and some brands have been super successful at it. Take for example, GAP. Recently GAP took advantage of the Presidential election by offering 20% off anything if you were wearing an "I Voted" sticker.  Or how about when Papa John's in D.C. offered a pizza deal every time the … [Read more...]