Twitter Engagement: How Brands Can Connect Better with Their Followers

Twitter is a great listening tool for brands. It also allows you to easily monitor conversations about your industry or brand name so that you can be proactive rather than reactive. It's also a great way to get to know your customers or prospects through Twitter engagement. In a recent study published by Buddy Media where they surveyed tweets from 320+ of the biggest brands on Twitter, I was pleased to see that my recommendation to my clients to tweet 100 characters are less finally has some … [Read more...]