The Power of “Friend” [infographic]

If you don’t believe that social networking is valuable then here’s proof for you: 69% of people ‘like’ a brand because one of their friends liked the brand. (Think sponsored stories on Facebook). Lab42 recently polled 1,000 Facebook users and asked them how they felt about ‘Liking’ brands on Facebook.

Out of the people polled, 82% said that Facebook was a good place for interacting with a brand. In fact, 35% felt like brands listened to them more on Facebook. Half felt that the brand’s Facebook page was more useful than their website. However, the biggest motivators for liking a brand on Facebook were still promotions/discounts/free giveaways (55%).

Take a look at the infographic below and you can draw your own conclusions.


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.