Twitter Engagement: How Brands Can Connect Better with Their Followers

Twitter is a great listening tool for brands. It also allows you to easily monitor conversations about your industry or brand name so that you can be proactive rather than reactive. It’s also a great way to get to know your customers or prospects through Twitter engagement.

In a recent study published by Buddy Media where they surveyed tweets from 320+ of the biggest brands on Twitter, I was pleased to see that my recommendation to my clients to tweet 100 characters are less finally has some data behind it. In fact, according to the study, Tweets under 100 characters get 17% higher engagement than longer tweets. Damn, I feel validated!

The study pulled out some big discoveries:

  • Asking people to “Please RT” garners a 10x retweet rate on average. But spelling out the word “retweet” actually gets you 23x’s more retweets. However only 1% of brands surveyed implement this strategy.
  • Hashtags drove engagement 2x’s more than tweets without hashtags.  And tweets with 1-2 hashtags had a 21% higher engagement rate than those with 3 or more hashtags.
  • Tweets with image links had a 2x’s higher engagement rate than those without image links.
  • Tweets with links had an 86% higher retweet rate than those without links.

But you can analyze the data for yourself and draw your own conclusions:


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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


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