Using Social Media for Project Management

Often times when we think of social media we think of Facebook, Twitter, LinkedIn and now, Google Plus. Yet, there are CRM and PM tools out there that are also integrating social media as a way of collaborating and increasing open communication. Some examples are: SalesForce, AtTask, and RightNow.

The benefits some of these enterprise tools offer are:

  • real-time status updates from team members
  • real-time project status
  • collaboration and communication channel
  • issues tracking
  • resource management
  • personal profiles
  • email notifications, and much more

Social media is not just a marketing tool, it’s also a collaboration tool. And for this reason it is being adopted more and more across companies, especially in the project management arena. According to Gartner, “by 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users.”

In larger companies where IT development is outsourced or in different time zones, finding that collaborative online space can make a world of difference. Project managers are already starting to use social media to find unique spaces to share and collaborate online with their peers on projects such as private Facebook groups and Google docs.

Companies, however, are skeptical about using social media apps that go outside the firewall for fear of employees downloading malicious apps. In a recent survey by Ponemon Institute called, “Global Survey on Social Media Risks” it showed that employees are using social media tools for non-business purposes rather than business. As a result more and more companies are turning to enterprise social networking tools such as: Yammer, Chatter and Jive to increase collaboration and provide better communication across teams.  But there are risks such as: malicious downloads causing viruses, using the tool for personal use such as watching videos, & downloading widgets.

In general, companies should evaluate the risks and roll out all tools with a social media policy. If there isn’t a policy in place and it isn’t enforced then it’s easy to subject your network to the risks.
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About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. […] a previous post I talked about how project managers are using social media for collaboration. And there are many online collaboration tools such as Huddle, Zoho and Basecamp. […]