The Power Of Your Website’s First Impression [Infographic]

infographic iconWe all know that if you’re going to have a business, you should have a website. Some of us settle for any web presence and it makes graphic designers cringe. Others go for information overload and it makes consumers nuts when trying to navigate (eh’em GoDaddy anyone?). But the truth is, just like anything else you do online, your website is a representation of your brand. For example, when I go to a restaurant, I almost always judge it by aesthetics and cleanliness of the bathroom. My feeling is that if they take good care of their bathroom, chances are they will take good care in preparing my food. Now apply that to your website. If your website doesn’t look professional, or is hard to navigate, or is visually unappealing, what does that say about your brand?

Below is an infographic by Webs that takes a look at what people’s first impressions are when they go to a website. They say that it takes less than two tenths of a second for a prospect to form a first impression of your brand when viewing your website.

Take a look at where they go and see if your website needs any improvements.

Infographic by and previously posted on

Send to Kindle
About Tracy Sestili

Tracy Sestili is CEO and Chief blogger at Social Strand Media. She is also the author of Taking Your Brand from the Bench to the Playing Field -- Social Media Fundamentals for Business.


  1. […] Research has shown that potential volunteers and donors make a first impression on your site within seconds. In addition, new studies are proving that user behavior (that is, staying on or leaving a website) can be dictated within the first 10 seconds of visiting. In other words, “(t)o gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.” Not only that, but they are looking specifically at or for certain parts of your site. […]