Search Engine Optimization (SEO) is a term thrown out a lot in the marketing world and something that is essential for your online presence. In simplest terms, SEO means how your website or blog ranks in search engine rankings on Google, Yahoo, or Bing, for example. There are complex algorithms behind search engine rankings, however, one thing that has remained constant is the important role of keywords in your content, on your site, and in your title. But be careful, too many keywords and the search engines start to penalize you.
How to make SEO work for you.
- Keywords are important in titles.
If you have a website or a blog or a piece of content out on the web that you want found by others, ask yourself what keywords would you search for to find that website or content? Use the Google Keyword Search Tool and determine which keywords have the most searches. For example, for this blog post, I searched on SEO. When I look at the search results I can see that over 11 million people search for “What is SEO”, hence in the name of this title. Of course, your title needs to be catchy, see this blog post on how to create a catchy headline.
- On-page links help raise the ranking for your site and other content.
On-page linking is you linking to other content within your website, rather than linking to content off of your website. This helps in raise the relevancy of your content with the search engines, and if it gets clicked on, even better.
- Sites linking into your site.
There is no secret here. This requires publishing good content so that others will find it valuable and link back to your site. The more sites linking back to your site, the higher your ranking. How do you get them? Publishing good content, networking with other sites that may find your site or content valuable, and adding your site to social bookmarking sites such as: Pinterest, StumbleUpon, Digg, Delicious, etc.
For this page, I inserted the following:<meta name”What is SEO” content=”SEO simply defined”>
“Thank you for the straightforward and simple answers, Tracy. These kinds of terms are coming out so quickly – like a runaway train, I often think to myself….”where have I been?” You remind me that I am all here – and that’s it is okay not to “know it all” five minutes after the term comes out! ” – Bonnie Brooks, on LinkedIn